SUSTAINABLE FASHION: THE BENEFITS OF ORGANIC COTTON Everyone loves clothes made of pure and soft cotton. And we are not alone in this, because cotton is one of the most popular and most produced textile fibers worldwide. No wonder: it is breathable, tear-resistant, absorbent, and also very kind to the skin, allergy-friendly and durable. What's not to love? Due to the numerous advantages for clothing, bed linen and the like, around 25 million tons of cotton are harvested every year - but only a pitiful one percent of that is harvested according to ecologically sustainable guidelines. This has devastating effects on nature as a result. FROM AGRICULTURE TO WATER SHORTAGES: THE PROBLEMS OF COTTON FARMING Conventional cotton requires mainly warmth, sunshine and plenty of water for proper growth. Originally, the perennial plant was therefore cultivated in tropical areas. In the meantime, however, cotton is cultivated as an annual crop to increase yields and is grown on a large scale in